Great stories often start from humble beginnings.

Hi! I’m An — a product designer with 3+ years of experience turning complexity into clarity through purposeful design.


My journey spans fintech, banking, SaaS, and edtech — with hands-on roles at Ezy House, Samsung SDS, ztudium, and FPT Software. I’ve led UX projects from research to system design, always guided by curiosity, structure, and a desire to deliver measurable product value.


I’m especially passionate about using UX as a bridge between user insight and product impact — where design decisions are rooted in evidence and aligned with business goals.


Outside of work, I care for my three cats, tidy up my home, explore new things, or create Spotify playlists with too much Ed Sheeran.

" Research a lot, design little "

— Dan Holder

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Get in touch

Do you have any project idea you want to discuss about?

" Research a lot, design little "

— Dan Holder

📮

Get in touch

Do you have any project idea you want to discuss about?